Your customers no longer
just search. They ask.
Since 24 August 2026, ChatGPT has been showing adverts in Germany too. They cannot be booked freely yet — access currently runs through OpenAI and a handful of partners. We get you ready now, and tell you the moment you can start.
Where this actually stands right now
As of 31 Aug 2026- Ads in Germany
- Running since 24 Aug 2026 — alongside 30 further European countries.
- Who gets to see them
- Signed-in adults on the free tier and the Go plan. Plus, Pro, Business, Enterprise and Edu stay ad-free.
- What they look like
- Below the answer, labelled as sponsored. They have no influence on the answer itself.
- Freely bookable by companies
- Not yet. In Europe, access runs through OpenAI's ads team and selected partners. Self-service has been announced.
Search is becoming
a conversation.
your customer typed three words into the search box and worked through the results list:
winter tyres CUPRA Frankfurt
they describe the situation in a full sentence — and expect a finished recommendation:
Which winter tyres fit my CUPRA, and where can I have them fitted in Frankfurt?
Three words become twenty — and a list of links becomes a recommendation. Entirely new touchpoints appear between the question, the recommendation and the purchase decision. Keyword marketing turns into intent marketing: no longer what someone is searching for, but what they are trying to achieve.
„Which all-season tyre suits my vehicle, and where can I have it fitted nearby?"
„Which machine is suitable for narrow building sites, and which dealer offers service in my region?"
„Which payroll software is right for a company with 800 employees?"
What we can already
do for you.
These three building blocks decide the success of any later campaign — and they take effect today, regardless of when advertising access opens.
GEO & AI visibility
Does ChatGPT understand what your company does — and name it? We examine your brand, services, competitors, the purchase-relevant customer questions and the technical groundwork. Delivered by our AI brand INSIDE AI.
AI Visibility CheckCampaigns prepared
We work out the conversational situations in which your offer is relevant, and turn them into campaign structure, audiences, ad and creative concepts. Ready in the drawer, instead of improvised on day one.
Conversion & tracking
Visibility alone is not enough: landing pages that answer the question, clean forms and lead processes, analytics, conversion tracking and CRM integration. The part where most campaigns fail.
Pilot first,
then scale.
Pilot
No large budget to begin with. A clearly bounded test for selected products, regions or audiences — with a single question: which conversational situations bring qualified enquiries? After the pilot, data decides, not assumptions.
Scale
What works gets expanded and connected to what you already run: Google Ads, SEO, social, LinkedIn, content and marketing automation. One channel becomes a coherent model across classic and AI search.
What may a new customer cost?
We do not promise results nobody can evidence yet. Instead we build your own business case with you: media budget → qualified clicks → visitors → leads → deals → customer value. That single figure tells you what a test may cost and when scaling starts to pay.
We will let you know.
Add yourself to the list, without obligation. You will hear from us as soon as ChatGPT Ads become freely bookable for companies like yours — and you get a first assessment of your website beforehand. There are no costs.
Answered briefly.
What are ChatGPT Ads?
Are ChatGPT Ads already running in Germany?
Can my company book them right now?
So what can be done today?
How large should the media budget be?
Can existing landing pages be used?
Do ChatGPT Ads replace Google Ads?
On the current state of things: Advertising in ChatGPT has been shown in Germany since 24 August 2026. Booking adverts is currently not freely possible for companies in Europe; access runs through OpenAI's ads team and selected agency and technology partners, and self-service access has been announced. INSIDE INTERACTIVE is not a contractual partner of OpenAI and cannot guarantee advertising access. We prepare you for it and will inform you as soon as the situation changes. Based on OpenAI's published information, as of 31 August 2026.