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Terms

In brief.

AI visibility
The share of purchase-relevant questions in which an AI system names a company in its answer. Measured with a fixed set of prompts that stays identical on every repeat.
Generative Engine Optimization (GEO)
The work of being named inside the answers of generative AI systems. Classic SEO optimises rankings in a list of results; GEO optimises mentions in the answer text.
Answer Engine Optimization (AEO), also AIO
A variant term for the same field, focused on answer engines such as Perplexity and Google’s AI Overviews. In practice GEO, AEO and AIO overlap almost completely.
Entity
The unambiguously identifiable company behind a name — evidenced by address, company register number, VAT ID and independent sources. What cannot be resolved unambiguously is named less often.
llms.txt
A text file in a website’s root directory that offers AI systems the most important content as a machine-readable summary. llms-full.txt adds the full text.
Citation rate
How often a domain is linked or named as a source in AI answers. It is not deterministic: the signals can be steered, the outcome of a single prompt cannot.