If ChatGPT never mentions you, you are not even a planet.
For years the question was: am I on page one of Google? Today it is: does the AI recommend me when a customer asks? That is not a detail — it is a new channel, and it is redistributing attention right now.
When someone wants to know which digital agency in Frankfurt builds portals, they increasingly no longer type it into Google and work through ten blue links. They ask ChatGPT, Gemini or Perplexity — and get a finished answer with three or four concrete recommendations. If you are not in that answer, you simply do not exist for that customer. No click, no visit, no chance to pitch.
Ask the AI about us. Then ask it about you.
SEO made you visible. AIO keeps you visible.
Search engine optimisation was never wasted effort — but it optimises for a world in which people read result lists. That world is shrinking. With AI Overviews, Google answers many questions directly at the top of the page, without anyone clicking through. And language models such as ChatGPT draw their knowledge from sources they consider trustworthy, unambiguous and current.
AIO — AI optimisation — makes sure those models know your company, place it correctly and pass it on as a recommendation. It is the logical continuation of SEO, not its replacement: both serve the same goal — being found when it counts.
What AI models want to know about you
For a model to recommend you, it needs more than an attractive home page. It needs clear, machine-readable answers to the questions customers actually ask:
- What exactly do you offer — in the words customers use, not in marketing jargon?
- For whom, in which region, backed by which verifiable references?
- Do your details match across every source — website, directories, industry platforms?
- Is the information current, or is the AI quoting a state of play from three years ago?
Measure it, don't guess it
The most important sentence first: AI visibility can be measured. With our own platform AISonar we systematically test how ChatGPT, Gemini and Google AI Overviews answer the questions that matter in your industry — whether you appear, how you are described and who gets recommended instead. The result is a concrete action plan rather than a gut feeling.
All of this runs under a brand of its own: INSIDE AI. It brings together AI visibility (AIO), Advisor AI and AI Decision — GDPR-compliant and hosted in the EU.
An honest place to start
You do not have to guess whether the AI knows you. An AIO audit gives you a reliable picture in a short time — and the next three steps. In 1995 we brought Frankfurt onto the internet. In 2026 we are bringing Frankfurt into AI. Let's talk.
AI-assisted and editorially reviewed · Responsible: Rainer Schmitt